Because I don’t work for a top ad firm or a top pharmaceutical company, I’m sharing my brilliant idea for a commercial with you. The scene: The “Soup Nazi” restaurant from the famous Seinfeld episode of the same name. Jason Alexander and Julia Louis-Dreyfus (in character as George and Elaine) are anxiously waiting their turns to order. George grabs his stomach. Something’s not right. He tells Elaine in so many words that he has a situation down there and needs to find a toilet immediately, but doesn’t want to anger the Soup Nazi or lose his place in line. Just then, they move up to order.
The Soup Nazi and George stare each other down. George is sweating bullets and clutching his stomach. The Soup Nazi reaches below the counter and grabs… Pepto Bismol [or other antidiarrheal medicine]. He thrusts it out over the counter at George and yells, “No poop for you!”
George grabs it graciously and takes it. The next scene shows George and Elaine comfortably enjoying their soup. The company’s logo comes up on the screen and you hear the Soup Nazi again, yelling “No poop for you!”
Would that stick with you or what? I admit the ending needs some work, but you get the idea. It plays to our nostalgic senses, it’s catchy, and becomes what I think would be a very shareable YouTube video. The hard part would be convincing Jason and Julia to sign on. And, you know, the fact that I’m pitching this to no one in particular from the comforts of my couch on a Thursday afternoon. So that’s what’s going on in my brain. What’s up with you?